TV+Commercial+Project


 * Week 3 >> TV Commercial**


 * Title:** TV Commercial project
 * Description:** Create a 30-60 second TV commercial and present it to the class
 * Level:** low-Intermediate to advanced
 * Contributed by:** Aiden Yeh


 * Examples:** Click the images to view the commercials on Aiden's blog: http://english-ad.blogspot.com
 * [[image:burp.jpg link="http://english-ad.blogspot.com/2006_05_31_archive.html"]] || [[image:sweet.jpg link="http://english-ad.blogspot.com/2006_05_31_archive.html"]] ||


 * Materials and technology**:
 * TV with VHS / DVD player
 * Examples of Scripts (with camera instructions) /Storyboards
 * DV Camera / Computer with editing software


 * Overview**:
 * Get into groups and pick a product.
 * Develop your script/storyboard with camera instructions (follow the format).
 * Produce your commercial.
 * Edit your commercial.
 * Final product will be presented in class on __(date) .__


 * Procedure**:
 * 1.** Choose one of the following products.
 * Burp Cola (for teens)
 * Ooh la la Deodorant (for young women)
 * Zit (acne/pimple ointment - for teens)


 * 2.** Brainstorm three or four ideas for a 30 second commercial for this product. Choose one and develop the script / storyboard.
 * 3.** Produce your commercial.
 * 4.** Edit your commercial.
 * 5.** Present your commercial to the class: Discuss how your television commercial was created. The following points must be covered:
 * Target audience (who is your target audience)
 * Storyline (what is the story of your commercial)
 * Message (what is the message or main selling point of your commercial)
 * how did you go about the production of your commercial
 * models (where did you get them)
 * shooting days (how many days did you shoot, time?)
 * lighting
 * location
 * difficulties encountered (?)
 * editing (how long did it take you)

//Many thanks to Aiden Yeh for the use of her lesson and student videos for EVO Video 07 -- Ryan & Nicolas//